World-renowned artist artist Morag Myerscough is working with Coventry City Council in order to breathe vitality into Hertford Street in advance of the City Centre South scheme.
Morag will be working with the existing architecture and transforming Hertford Street with bold expressions of colour and planting in a dramatic art installation which is set to be installed over the spring months.
Morag’s work is rooted in creating a sense of joy and belonging for all those who encounter it. From schools and hospitals to cultural hubs and town centres, Morag transforms public spaces by creating engaging experiences for everyone.
Councillor Patricia Hetherton, Cabinet Member for City Services, said: “Morag is an internationally renowned artist and I’m delighted that she wants to come and work in Coventry. Her signature style is amazing and I’m sure it will go down a treat in Hertford Street.
“She has drawn up an impressive planting scheme, which combined with a pop of colour, will really finish off Hertford Street and make it an impressive route from Bull Yard to Broadgate.
“We are set to enjoy a great year as City of Culture and I can’t wait for this work to get started.”
A few weeks ago, Council staff begun cleaning the canopy area on Hertford Street and preparatory painting work will soon begin.
Morag said: “Community is at the heart of every project I do. Hertford Street has so much potential. We aim to change perceptions of space by transforming the canopy walkway with fresh bold colour and an abundance of plants. Working with the food traders and surrounding shops, together we aim to make a new destination for everyone that brings joy to an area that needs some love.”
It is certainly very bold! What do you think?