Long-awaited City Centre South proposals arrive


Developers Shearers, has published plans for the major redevelopment of the south of the city centre. Outline Planning permission for the scheme was initially given in 2012 since when the developer’s ideas and property market conditions have seen radical changes.

Who are Shearers?

Shearer Property Group is a development and investment company with a focus on major urban regeneration projects. It was established in 1995 and has been involved with more than 3 million square feet of mixed-use development around the country.

The company has six years of experience on projects in Coventry. They were responsible for the successful re-invention of Cathedral Lanes as a food and beverage quarter. This project notoriously included the demolition of the well-loved Coventry Cross in nationally famous Hill Top Conservation Area, against the advice of Historic England. The cross was removed to improve the views of a restaurant unit that is still vacant and the re-erection of the Cross outside Holy Trinity is still awaited.

Shearers are also currently regenerating the Upper Precinct with another scheme that Historic England and the Coventry Society objected to, amongst other things for the loss of historic features and weather protection. A financial shortfall in this scheme was subsidised by the Council by reducing the scale of the public realm scheme for the Wave.

What is the Council’s role?

The Council are partners in the scheme and have approved the design. They will be responsible for compulsory purchase of any land not acquired voluntarily. In principle the Council’s Planning Committee is independent of the Council’s development arm, although our experience in the past has not always demonstrated this when push comes to shove.

Coventry City Council has secured a £98.8m grant from the West Midlands Combined Authority towards the cost of this £350m scheme.

What are the plans?

The plans extend from the space in front of the Wave down as far as and including the Market. It is bounded by the back of the Upper and Lower Precinct buildings to the north, Corporation Street to the West and Hertford Street to the East. It comprises 6.4 hectares / 15 acres (the equivalent of 9 football pitches), including Bull Yard, Shelton Square, Market Way, City Arcade and Hertford Street.


It involves the demolition of City Arcade, the loss of Shelton Square and Bull Yard, all buildings on the east side of Hertford Street and the Barracks Car Park. These will be replaced by about 12 new buildings of varying heights, the tallest being on Corporation Street.


The most prominent building is called “The Pavilion” which will be located in the space currently occupied by Bull Yard and Shelton Square. It will feature a dynamic variety of pop-up retail and leisure providers. The flexible space will allow the mix of uses to change and evolve to promote new local independent initiatives and artisans. The building will also provide space for public events throughout the year as well as interactive community activities.


The total scheme comprises up to 1,300 new homes, a variety of new retail units for a modern shopping experience, new leisure facilities, which could include a cinema, cafés, bars, restaurants and spaces for “competitive socialising “as well as a hotel with up to 150 beds. There are 20,000 square metres of landscaped public spaces and routes through the city centre. Community uses include a large medical centre, which accommodates the needs of the wider population.

The developer claim that there will be 1,100-1,400 new jobs for local people, with up to 620 additional construction jobs created throughout the duration of the project.

What consultation is proposed?

The developers are now consulting the public before submitting an outline planning application in August. This initial consultation is being undertaken online from 26th June for two weeks until 10th July.

The developers have created a new website with information about the scheme. You can find this at:  http://www.coventrycitycentresouth.co.uk/

The website contains a lot of attractive visual images, mostly focusing on the Pavilion and the area around it. There are no detailed plans to examine or download. There are no images of the buildings that will replace City Arcade or the area around the Market. No mention is made of any plans for the Market.

Shearers will also be running a series of virtual presentations on the proposals, giving you a chance to ask questions. These will run on the following days:

Wednesday 1 July at 6pm
Saturday 4 July at 10am

You need to register your interest to attend via the website.

This consultation is being undertaken prior to the submission of a hybrid planning application. This means they are applying for the principle of redeveloping the site through a mixture of residential, retail, leisure, office and community uses and new areas of public space, rather than specific details of the design of individual buildings and spaces. They will be coming back to seek further feedback on the detailed elements in the future as part of a series of separate consultation activities once the application is approved.

Covsoc Position

The Coventry Society will be taking a detailed look at the proposals and will consider them against the five tests that we published recently. We recognise the need to redevelop the city centre and attract new uses, but we want to give proper scrutiny of the scheme in the light of what we feel the citizens of Coventry need at this time in the city’s history. In view of the history of City Council / Shearer schemes we will be taking a careful look at the impact on the city’s unique postwar heritage.

5 thoughts on “Long-awaited City Centre South proposals arrive

  1. So this brand new shopping extravaganza to be built around a market in desperate need of renovation but to be left untouched.Really?A brand new complex with that in the centre?Doesn’t sound like a great plan merely a short cut as usual,take a leaf out of Birminghams books and do it right first time.


  2. I do worry that, not one person, either from the council or Shearers, has been bothered to ask any market trader how these plans will impact an already hard hit market. All the accessibility will be lost for customers and traders. I think we need transparency from both parties involved. As this is a lot of peoples livelihoods. We are celebrating the city of culture soon, and the market is one of the most diverse and historic in the city centre.
    I would put these remarks on the Coventry city south website, but it is unavailable 404.!!!


  3. quite correct Neil, as usual no consultation no body has seen the plans, so what should we agree to or object to as far as i can see no renovation of our market a building that has served the people of Coventry for 62 years, instead a closing of more than half the entrance doors unloading areas , sounds like a disaster after corona virus just what we do not need so developers cov council PRETEND you have consulted and do what you like as usual, regards Pete Donnelly, Coventry Market.


  4. Good quality apartments in the city will bring life back to the city centre. Vibrant life style will follow.


  5. Focus on the positives… 1300 homes will bring a larger customer base to the market. Access might be limited, but then as people we adapt and find new ways to make stuff work. We can’t forever keep moaning about stuff or progress will never be made. CCS has been mooted for over a decade now with multiple revisions of the design… I can’t help but feel some people will moan no matter what the design is. Make it work for you. Focus on what you can control, not what you can’t.


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